Natural Selection offers imaginative headhunting to digital businesses

We find the senior talent our clients need to grow or transform their business

We focus on games, media and consumer tech so most of our clients are content companies or creatively driven ventures

We are European specialists – that is we search globally for European delivery

We often partner with businesses going through a key transition: print to digital, console to mobile, paid to freemium, domestic to international

The Principals

Julian Lynn-Evans, Founder

Julian’s career has spanned traditional and digital media. He was a Marketing Director at three book and magazine publishers working out of Oxford, San Francisco, New York and London. He moved into interactive media as the first CD-ROMs appeared and became ever more involved in commissioning and producing digital entertainment. He was Vice President European Studios for videogame publisher Activision before founding Natural Selection in 2005. He is intrigued by the challenge of blending art, commerce and technology

Contact Julian
Antonia Cullum, Head of Talent

Antonia (Toni) started her career in television, working as a Producer for Endemol, Carlton and Granada with credits including the first Big Brother and Fear Factor. A growing love of playing games brought her to the games industry and Lionhead, where she helped produce the first Fable. After some years leading game development teams, Toni moved into headhunting, joining Natural Selection in 2011. As Head of Talent, Toni knows how to find, engage and relate to the senior candidates across all sectors

Contact Antonia

Our Service

We listen to what you have to tell us

We are told we ask good questions. We want to understand what success looks like for you.

We provide an end-to-end service

Our searches are imaginative and thorough. We research thoroughly, we map the market, profile talent, relay feedback, marshal insights

Who you see is who you get

The principals are active across our service. Julian or Toni will interview every candidate we present. We take care to ensure the talent we present is worth your time

We pride ourselves on our ability to close with top talent

We are frequently complimented on our candidate management

We work quickly but tenaciously

We don’t stop until the talent you need is in place

You will be in good company

We will be happy to provide references from clients who have used Natural Selection to grow or transition their businesses

Our Focus

C-Level Leadership

Executive, Operations, Commercial, Marketing, Product, Technical, Financial or Digital; our candidates are able to spearhead your company’s mission

Business Leadership

We bring in VPs, Directors and Managers across Sales, Marketing and Operations that know how to grow and maintain businesses in the digital age

Product Leadership

We’ve brought in studio leadership to cover all areas of building a digital product, from Art to Techincal Directors, we provide talent that can produce world class games, media and technology

Our Partners

Managing Director, Europe.

Country Manager, France + Germany

Studio Head
Creative Director
Performance Marketing Director

Chief Creative Officer, Studio Head

VP Product Development

Chief Operating Officer
Design Director

VP Production & Developer Operations

EVP Games, Head of Production, Creative Director, Executive Producer

VP Engineering; General Manager London Studio

SVP Publishing, VP Technology

Chief Customer Officer, VP Business Development, VP Growth, Head of Production

Head of Art

SVP, Digital Sales

SVP International, Managing Director, International

GM & Sales Director, Germany

Get In Touch

Service Enquiries

Julian Lynn-Evans

Career Opportunities

Antonia Cullum