Natural Selection Group

Natural Selection offers imaginative headhunting to digital businesses

We find the senior talent our clients need to grow or transform their business

Most of our clients are in North America and Europe but we source globally. Over 14 years we have developed a great network which includes many of the world’s most impressive games and technology leaders.

We specialise in leadership roles (VP and C-level) in games publishing, studios, and services providers.

We offer a uniquely knowledgeable service providing bespoke, professional and empathetic solutions to talent requirements.

Julian Lynn-Evans, Founder and Partner.

Julian’s career has spanned traditional and digital media. He was a Marketing Director at three book and magazine publishers working out of Oxford, San Francisco, New York and London. He moved into interactive media as the first CD-ROMs appeared and became ever more involved in commissioning and producing digital entertainment. He was Vice President European Studios for videogame publisher Activision before founding Natural Selection in 2005. He is intrigued by the challenge of blending art, commerce and technology

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Antonia Cullum, Partner.

Antonia (Toni) started her career in television, working as a Producer for Endemol, Carlton and Granada with credits including the first Big Brother and Fear Factor. A growing love of playing games brought her to the games industry and Lionhead, where she helped produce the first Fable. After some years leading game development teams, Toni moved into headhunting, joining Natural Selection in 2011. A fascination with talent has led to a focus on engaging exceptional executives and creatives across the industry.

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Our primary service is executive search. We pride ourselves on our intelligence and tenacity. We are also very thorough.

We listen

We seek to understand not only the requirements of the position but also the culture of the company. We are told we ask good questions.

We provide an end-to-end service

We work with our clients to scope the position, define requirements and write briefings. We research globally, profile talent, approach sensitively and engage the best.

We build long term partnerships

As requirements evolve so do our searches; we offer strategic input on acquiring and retaining senior talent.

Who you see is who you get

The principals are active across every role. We interview, in depth, every candidate to ensure that every introduction is worthy of our clients’ attention.